Sponsorship proposal 路 November 2026

Half a World Away

Two friends. Their own Triumphs. Two thousand kilometres from the Rio Grande to the Pacific.

13 – 23 NOV 2026EL PASO → SANTA MONICATX 路 NM 路 AZ 路 CA
SCROLL
The premise

Not a campaign shot by a crew. A real ride, filmed by the two people riding it. And we are asking to borrow the bikes we already own.

Matteo rides
Speed Twin 1200 RS

His own bike at home in Milan. Every review of the route, the surface and the machine in this proposal is first-hand.

Baja Orange, if available
Riccardo rides
Scrambler 1200 XE

His own bike too. Long-travel suspension and a 21-inch front: built for the gypsum road at White Sands.

The same bikes we ride at home
The route
TEXASNEW MEXICOARIZONACALIFORNIAMEXICO EL PASO VALLEY OF FIRES WHITE SANDS LAS CRUCES TUCSON PHOENIX JOSHUA TREE SANTA MONICA
El Paso and Ciudad Juarez at dusk
Sat 14 Nov 路 Day 1

El Paso

Direct flight from LAX, pickup at Viva Powersports, your dealer. Boots, border light, the skyline of two nations at sunset.

The lava flow at Valley of Fires
Sun 15 Nov 路 The contrast day

Valley of Fires

North on US-54 to a 5,000-year-old basalt flow. Black rock to the horizon.

Dunes at White Sands National Park
Sun 15 Nov 路 One hour later

White Sands

The largest gypsum dunefield on Earth, at sunset, from the saddle. The image this whole project is built on.

I-10 WEST
LAS CRUCES → TUCSON 路 441 KM
Mon 16 Nov 路 Day 3

West on I-10

Las Cruces to Tucson. Desert interstate, 75 mph, wide open.

Main Street curving through Bisbee, Arizona
Tue 17 Nov 路 Day 4

The Sonoran loop

Tombstone, Bisbee, Chiricahua. The best riding roads of the trip, and the least photographed corners of Arizona.

Saguaro silhouettes at sunset
Wed 18 – Thu 19 Nov

Saguaro & Phoenix

Forests of fifteen-metre cacti, then the long run west toward California.

The Milky Way over Joshua Tree
Thu 19 – Fri 20 Nov

Joshua Tree

Boulder fields and the darkest night skies in Southern California.

Santa Monica Pier
Sat 21 Nov 路 Day 8

Santa Monica

The ride ends at the end of Route 66, two kilometres from your flagship store, where the bikes come home.

0
Kilometres
0
Days on the road
0
States
0
Days of content
One hour apart
Same day 路 Same ride
Black basalt.

Valley of Fires, New Mexico. A lava flow older than writing, split by a single road.

White gypsum.

White Sands National Park. 700 square kilometres of dunes that stay cool under the desert sun.

The places

Built for the camera

El Paso at night
El Paso 路 two nations in one frame
Chiricahua National Monument
Chiricahua 路 stone forests
Vintage storefronts on Erie Street, Bisbee
Bisbee 路 Americana, frozen in time
Saguaro National Park
Saguaro 路 the cactus forest
The road through Joshua Tree National Park
Joshua Tree 路 the road through the park
End of Route 66 sign, Santa Monica
Santa Monica 路 where Route 66 ends
The riders

Two friends, two jobs

Production & logistics

Matteo Adreani

Positioning and strategy consultant, Milan. Plans the route, runs the production, owns the Speed Twin 1200 RS this proposal asks for.

Audience & voice

Riccardo Raccuia

Creator. Around 200,000 followers on Instagram with an international audience that matches your riders. Owns the Scrambler 1200 XE.

7.6% avg engagementReels avg 36K likesTop markets 路 to come
The deliverables

What we produce

ContentQuantityWindow
Teaser reel, shot in Italy on our own Triumphs1EICMA week, 26 Oct – 6 Nov
Daily stories from the road, tagged5–8 / day13 – 23 Nov
Daily feed post, tagged1 / day13 – 23 Nov
Reels on the road: the contrast day, Arizona, the Route 66 finale315 – 23 Nov
Recap reel1by 6 Dec
Dedicated Triumph photo carousel1by 6 Dec
Hi-res photos for your channels25by 15 Dec

On request, reels and the carousel can run as Instagram collab posts with your account: co-authored, in your feed, shared reach. Reporting: reach, views, interactions and audience geography for every piece, 30 days after publication. Organic rights on both sides for 12 months, worldwide. Paid usage and whitelisting priced separately.

Why it works
15–30k€

Market benchmark

Eleven daily posts, stories, four reels, a carousel, 25 photos and 12-month rights: an equivalent campaign with a 200k creator sits between fifteen and thirty thousand euros. This asks for six.

EICMA

Perfect timing

The teaser lands in EICMA week, when attention on the brand peaks. The ride starts five days after the show closes.

100 yrs

Route 66 turns 100

The Mother Road hits its centenary on 11 November 2026. Ten days later, this ride ends at its Santa Monica terminus.

2 km

Ends at your door

The story closes at the end-of-Route-66 sign, two kilometres from Triumph Santa Monica, where the bikes are returned.

The ask

Four things

1

Two motorcycles

Scrambler 1200 XE and Speed Twin 1200 RS, the RS in Baja Orange if available. A strong preference rooted in the story, not a condition.

2

Pickup and return inside your network

Collection at Viva Powersports, El Paso. Return at the Santa Monica flagship. One transfer of roughly 500 km, dealer to dealer.

3

Full coverage

Comprehensive insurance with both riders named, roadside assistance and recovery for the week. The route includes the gypsum road at White Sands; we put that on the table now.

4

Soft luggage and heated grips

Helmets and riding gear come from our technical partner.

€6,000

As compensation for the deliverables above, on its own track, separate from the loan. It can close as late as EICMA. And if this year’s budget cycle says no, the ride happens anyway: the dates lock either way.

The partners

Independent, declared upfront

Watches 路 luxury partner, in definition

Time as the narrative thread: timezones, sunsets chased for the light, dealer hours shaping the days. A luxury watchmaker, no overlap with your category.

Technical partner 路 helmets & apparel

Vintage-styled, CE-certified riding gear from a technical partner being finalised. No overlap with the category that matters: the motorcycles.

The timeline
Now
Proposal & call
15 Oct
Bikes confirmed
3–4 Nov
EICMA, in person
13 Nov
Wheels down
21 Nov
Return at the flagship
15 Dec
Delivery complete

Registration, insurance and the transfer to El Paso take three to four weeks: a yes on the bikes by 15 October keeps everything comfortable. The commercial side can travel on its own schedule.